Jim Storr was an infantry officer in the British Army for 25 years. He served in the headquarters of British Forces Falklands Islands, the 1st Infantry Brigade (The United Kingdom Mobile Force), and United States European Command; in the British Army of the Rhine (three times), Northern Ireland, Canada and Cyprus. He gained a doctorate for considering the nature of military thought; planned the introduction of battlefield digital systems; and wrote high-level doctrine.

In his second career he has consulted to international tech and oil companies; been a professor of war studies, and taught human factors at Oxford University.